Cloud-Based “Office Apps”
The popular pick is Google Suite, which is a collection of productivity tools and apps that allow you to work from anywhere with any device because all your files and data are created and saved online (on a cloud). Google Suite includes Gmail, Google Docs, Google Calendar, and Google Drive.
Having your files on a cloud means more robust data security as well as easier backup and recovery of files.
A customer relationship management (CRM) tool is a must-have for real estate professionals. It is used to keep track of all your prospects, clients, and contacts, as well as their wants, likes, dislikes, birthdays, and notable occasions so you can give them a call or write them a note. Streak for Gmail, a Chrome extension, is a simple CRM within Gmail.
If you want a CRM tool with real estate–specific capabilities, such as website templates, email campaigns, and the ability to integrate with your social media accounts, try Wise Agent, Contractually, kvCore, BoomTown, or Commissions Inc.
In this day and age, you’re expected to be able to send listing agreements, contracts, and escrow amendments via email to your clients and provide an option for electronic signatures.
Having an electronic signature service also dramatically reduces contract reworking because of missed signatures and illegible handwriting.
Common tools used are DocuSign, DigiSigner, and Authentisign.
If you need more in-depth email drip campaigns and newsletters than the email options provided by your CRM, consider MailChimp, Convert Kit, and SendGrid.
These email marketing softwares allow you to create ongoing campaigns to nurture warm leads and engage your network without the need of a designer or developer. Just pick a template and customize the content.
From creating a video profile to home tours to social media video posts, a mobile-friendly video camera and editor app allows you to create and edit videos without the need of a professional videographer and video editor. You can easily trim your videos and add elements like titles, logos, and music.
Consider Animoto, Canva, InShot, BombBomb, and WeVideo.
A graphic design tool is important in creating marketing collaterals. If you know how to use Photoshop, that’s great. But if you’re a beginner, Photoshop can be too complex and overwhelming to learn. A great option is Canva, which has different templates for real estate use and an easy-to-use drag-and-drop interface.
If you work in teams with different tasks, a collaborative task management tool is extremely helpful in tracking and managing the progress of each member.
For example, Trello, a cloud-based task management tool, allows you to create checklists, specify due dates, add comments, and upload attachments.
You can use it together with Slack, a business communication messaging app with added features like the ability to assign tasks, upload or share files, and collaborate with team members.